Custom boxes are those that are uniquely designed. They get tailored to the particular product as well as brand and preferences of the consumer base. Instead of choosing generic and pre-made boxes, a brand will opt for unique boxes made specially for its products.

 This packaging is popular due to its ability to protect the product as it is made according to its needs. The boxes are even able to give a positive first impression of a brand before consumers look at the product. This is because packaging is the initial interaction that people will have with the product and it impacts the way they perceive the brand.

The following discusses why a custom box is important for brand identity and unboxing experience:

Enhances brand recognition

The packaging is important if a brand wants to get established in the market as it can make the company be known. The boxes are able to do this when they stand out prominently in front of the competition’s products so that consumers can notice them.

The packaging can include a brand logo that is unique to the brand and the one it uses for its advertising purposes. This logo helps let people recognize products that the particular brand is selling and they can even get to know about the brand.

The brand can also include its brand color and tagline. Businesses even add their contact details on the box because this information helps let people know the address, phone number, social media links, etc. of the company. Consumers can visit the brand’s website and get to know about all the products it sells.

Therefore the brand’s unique design features included on the box help let consumers know more about it.

Helps packaging stand out

Custom packaging wholesale is designed in a unique way so that it can be noticed amongst the competition. Only when the box is prominent and stands out will people notice it and interact with it. This will help them know about the brand.

The colors, images, patterns, and designs that the brand uses helps out here. They can make the box be noticeable to the target audience.

For instance if you own a natural brand that is conscious about the environment and are selling natural products, you can design the box by including the color green on it and add images related to the item and nature. High-end brands will include colors like black or gold and will include finishing touches on the box to appeal to this consumer base.

Therefore a brand can design the box according to the image it wants people to have of it so that they know what type of product to expect in the box. In this way the brand’s values can be conveyed to consumers.

Making the packaging reflect the brand’s unique style as well as personality helps here. Consumers who connect with your brand will be drawn to the box and find out about the product.

Packaging material

A brand can choose what packaging material to use to make the box with so that it conveys the brand’s values. The packaging material should also be strong and capable of protecting the product from getting damaged during transportation and handling.

A brand that is eco-conscious will choose a box made with Kraft paper or cardboard. The designed will that have the packaging the with sustainable inks which ensures the box remains eco-friendly.

High-end and luxury brands will choose rigid custom boxes wholesale that are durable and customizable and give the image of luxury before consumers come into contact with the product.

Therefore the material the brand uses will also help build brand awareness so that consumers can know what to expect from the brand before getting to the product.

Unboxing experience

These boxes can give consumers a memorable unboxing experience due to the way they are designed. A brand that pays attention to details and the needs of the consumer base can stand out here.

You can include finishing touches on the box that make it feel good when consumers hold it and open it. A textured impact like a matte one can help here. You can consider foiling if you are selling high-end products as this makes the box give the image of elegance.

The packaging can be simple and fun to open and be functional. A magnetic closure box opens in this way. The product can be presented attractively with the help of custom inserts and if the box is the right size and shape. Custom packaging is important if a brand wants to establish its identity in the competitive market and give consumers a good unboxing experience. This is because the box is able to be designed in a unique way and according to the preferences and needs of the product, consumer base, and brand.